Signet operate approx. 500 UK retail stores across their two marquee brands plus the two dedicated online brand websites. They are part of Signet plc, the world’s largest retailer of diamond jewelry with over 3,500 stores. Signet’s mission is to help customers “Celebrate Life and Express Love” with an underlying vision to be the world’s premier jeweler by relentlessly connecting with customers, earning their trust with every interaction everywhere.
This project involved the re-platforming of the Signet gift card programme off a legacy processing engine on to Savvy’s Core processing SaaS platform. The project facilitated Signet to then launch a range of 3rd party and digital solutions in the B2C and B2B sectors. It also successfully addressed a huge issue around programme reconciliation and reporting that had frustrated the business for some time. The Signet programme has totally evolved into supporting physical and digital propositions across B2B and B2C channels for gifting, rewards, and insurance replacement.
In 2011 Signet invited Savvy to participate in an RFI and RFP process aimed at selecting a replacement for their legacy gift card processing engine, which would in turn act as the core enabler for a range of new Signet gift card initiatives. Savvy was selected the deliver the solution after an extensive market evaluation and workshop evaluation process.
The project completed successfully in Q4 2011 on schedule and budget. This created the growth opportunity for Signet to expand into digital B2B and B2C product offers that have driven substantial benefit for the business in the subsequent years since moving to Savvy’s platform.