GreeneKing is the country’s leading pub retailer and brewer, running over 2,900 pubs, restaurants and hotels in towns, villages and city centre high streets across England, Wales and Scotland. With a rich heritage of over 200 years, GreeneKing brew award winning beers and operate managed, tenanted, leased and franchised pubs from their headquarters in Bury St Edmunds.
The initial requirement was to be able to sell physical gift cards via Gift Card Malls in 3rd party retailers such as Tesco, Morrisons, Sainsbury and Asda, however very early on in the project the scope of these requirements expanded to including selling and redeeming gift cards in their managed pub estate, selling gift cards online and also selling gift cards in to B2B Channels.
Furthermore,in 2016 Greene King acquired the Spirit Pub Company, purchasing over 800 pubs that operated over 6+ brands. When this acquisition was completed Savvy had to undertake a complex programme merge to combine the gift card programme for Spirit Pub Company into the Greene King programme creating one ‘Group’ programme that would continue to flourish across all sales channels.
Today the Greene King programme has thrived and has expended further and now includes:
The creation of the Great British Pub Card product which is a branded card for use in all of Greene King’s outlets