ANALYTICS AND....
Migrating Azzurri off their legacy gift card engine
Project Overview
The Azzurri Group is a market leader in the Italian casual dining sector, operating ASK Italian, Zizzi and Coco di Mama. The Group employs nearly 6,000 people,serving over 15 million meals a year in our growing estate of over 250 restaurants and shops. Azzurri’s core brands ASK Italian and Zizzi, are highly complementary, appealing to a broad customer base and lending themselves to different occasions. Both ASK Italian and Zizzi offer a memorable dining experience and great value for money. The Azzurri Group further strengthened its estate through the acquisition of Coco di Mama, one of London’s fastest growing quick service food brands, offering a range of quality hot and cold Italian ‘grabandgo’ food, with a speciality in hot pasta and quality coffee.
Project Summary
Savvy migrated Azzurri off their legacy gift card engine in early 2019 and implemented a series of new reporting services via Savvy Analytics.
Azzurri’s existing processer decided to exit the market and left Azzurri with a time critical challenge for a business critical gift card programme. All cards needed to migrate to Savvy, existing reports needed to be replicated, and system downtime was a non-starter. So the entire programme cutover had to happen out of hours with zero customer impact.
Results
Project Results
The cut over process took 2 hours before the restaurants opened for business on migration day and the cutover executed to plan with no issues. Azzurri were able to verify the new system was live by conducting multiple restaurant site and 3rd party location transactions and validating those transactions in the Savvy back end reporting tool. The legacy processer disabled their programme and all traffic to the old partner was now redirected to Savvy instead. No customer was impacted during the process which was essentially a back end database cutover invisible to the front end of the business.
‘After undertaking a wide reaching research project to find a new gift card processer we elected to go ahead and migrate our Zizzi and ASK Italian programs to Savvy. Little did we know at this stage the challenges external parties would present us with. The Savvy team, from top to bottom, offered continual support and impartial advise during a very stressful time over our peak sales and redemption period. From a Savvy point of view the migration was smooth and painless thanks to the planning and process they put in place. Now a few months after migration we couldn’t be happier and look forward to what we hope will be a long and fruitful partnership.’
Head of Partnership Sales - Azzurri Group
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