Takeaways from the GCVA Connect 2021 Conference

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March 25, 2021

Takeaways from the GCVA Connect 2021 Conference

The recent Gift Card & Voucher Association conference provided an excellent mix of research, expert panels and on the ground experience, from retailers across the globe.

With gift card supported by all types of retail and leisure operators, there were winners and losers but, perhaps surprisingly, gift cards card sales were up overall 2020.

B2B gift card sales increased dramatically

As businesses looked to engage and reward remote employees, gift cards became the go-to product.

Digital gift card adoption exploded

Digital gift card formats, especially linked to B2B sales, were adopted by folks of all ages.

Pandemic trends seem to be sticking

With a large employee base staying at home or working hybrid, B2B gift card sales will continue to rise.

Data is key to moving forward successfully

Analytics are essential to ensuring that profitable sales and redemptions can be accurately tracked.

Take Advantage and Drive Sales

At Savvy we have the tools to provide flexibility, cost savings, together with industry leading insight and team expertise to ensure your gift card program thrives. Set up a time to meet with us and we will help you uncover the hidden opportunities in your gift card program.

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